Data Mining

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  • Feelin' the Love [Infographic]

    Latest articles from Direct Marketing News
    Direct Marketing News
    19 Dec 2014 | 3:30 am
    CEOs want to hug their CMOs—except when they don't. A third of them think marketers are over-delivering on revenue; another third think marketing's a waste of money.
  • App for peace of mind

    Data mining News
    21 Dec 2014 | 4:12 pm
    … or application. He revels in data mining activities so much that upon … friends in Cyberjaya to offer data mining and analysis services and applications … and even dubious.” Using his data mining know-how and experience building apps …
  • Stanford, Christmas Trees and Marcus Mariota (Statshot)

    The Numbers
    David Goldenberg
    19 Dec 2014 | 1:55 pm
    This week in Statshot: Applications to Stanford University have almost doubled over the past eight years; more than 17 million Christmas trees are harvested in the U.S. each year, creating a half-billion-dollar market for distinctly shaped fir trees; and more.
  • 2014 Year In Review: Young Professionals

    Kevin Hillstrom: MineThatData
    Kevin Hillstrom
    21 Dec 2014 | 8:10 pm
    Here's a question I received a few months ago from a person about thirty years old.Question: Why, Kevin, are Executives so unwilling to listen to young people? I recently had an Executive Vice President suggest that I put in a multi-decade apprenticeship, and then, and only then, would I be qualified to earn some amount of accountability for the business. I look at what Executives are doing, and they are going to doom their businesses by not focusing on the future customer. They only care about the current customer, and they want to communicate with the current customer using techniques from…
  • Consumers Give Marketers a C-Minus in Mobile

    Latest articles from Direct Marketing News
    Direct Marketing News
    19 Dec 2014 | 9:31 am
    More than half said retailers aren't so smart about smartphones, saying they barely meet expectations. Load times are high and payment technology is scarce, they gripe.
 
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    The Numbers

  • Stanford, Christmas Trees and Marcus Mariota (Statshot)

    David Goldenberg
    19 Dec 2014 | 1:55 pm
    This week in Statshot: Applications to Stanford University have almost doubled over the past eight years; more than 17 million Christmas trees are harvested in the U.S. each year, creating a half-billion-dollar market for distinctly shaped fir trees; and more.
  • Lefties Lag Behind, Counting Gadgets and Self-Help Sells (Statshot)

    David Goldenberg
    12 Dec 2014 | 12:35 pm
    American left-handers score worse on math and reading tests and make less money than righties. Many citizens in prosperous European countries juggle more devices that connect to the Internet than Americans. Reference and self-help books are more popular than children's books on Amazon.
  • Loneliness, Oil and Star Wars (Statshot)

    David Goldenberg
    5 Dec 2014 | 1:12 pm
    A large study has found that loneliness among teenagers in the U.S. has dropped significantly in the past two decades, good news from OPEC for gas guzzlers, and a look at long-delayed sequels.
  • When Using Math to Catch Crooks, You Can’t Jump to Conclusions

    Jo Craven McGinty
    5 Dec 2014 | 11:15 am
    Benford’s Law, a mathematical tool that helps tease out anomalies in accounting records, can help identify fraud, but the leading expert on Benford’s cautions against jumping to hasty conclusions based on a single test.
  • Statshot: Net Neutrality, Reusable Letters and Lionel Messi

    David Goldenberg
    26 Nov 2014 | 11:43 am
    In this week's Statshot: net neutrality, reusable letters and Lionel Messi
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    Kevin Hillstrom: MineThatData

  • 2014 Year In Review: Young Professionals

    Kevin Hillstrom
    21 Dec 2014 | 8:10 pm
    Here's a question I received a few months ago from a person about thirty years old.Question: Why, Kevin, are Executives so unwilling to listen to young people? I recently had an Executive Vice President suggest that I put in a multi-decade apprenticeship, and then, and only then, would I be qualified to earn some amount of accountability for the business. I look at what Executives are doing, and they are going to doom their businesses by not focusing on the future customer. They only care about the current customer, and they want to communicate with the current customer using techniques from…
  • 2014 Year In Review: Criticism of Omnichannel Strategy

    Kevin Hillstrom
    18 Dec 2014 | 8:10 pm
    This question came from an industry consultant.Question: Your criticism of omnichannel strategy is naive and misplaced. Omnichannel is the future. You have to do it just to maintain sales. If you don't do it, your sales will decline, there's no question about that. So for you to sit there and criticize a movement is nothing short of irresponsible. You're only hurting our clients. Our clients need to move forward, right now, or be left behind. And to be honest, they're being left behind.It's hard to predict the future. When Don Libey called retail malls "... those Cities of the Dead" back in…
  • 2014 In Review: Mobile

    Kevin Hillstrom
    17 Dec 2014 | 8:10 pm
    This is a question I fielded on Twitter.Question: Isn't the future all about mobile? And if the future is about mobile, then shouldn't catalogers and retailers immediately pivot, focusing on the future, prioritizing what is important over what mattered in the past?Averages are greatly distorting the importance of mobile. Look at this chart from Business Insider (click here please).More than 50% of the content consumed by those age 16-24 come from mobile devices.Maybe 30% of the content consumed by those age 45-54 come from mobile devices.Less than 5% of the content consumed by those age 65-74…
  • 2014 Year In Review: Lack of Strategy

    Kevin Hillstrom
    16 Dec 2014 | 8:10 pm
    This question came to me from a trade journalist.Question: Don't you think that most retailers simply fail to have a coherent strategy? In other words, retailers are struggling because they are not strategically thinking about their omnichannel future. Why aren't retailers rapidly adopting omnichannel tactics? Isn't this the only way that retailers will survive? Where is real strategy?When folks talk about "retailers", they're usually talking about billion dollar businesses. Those businesses possess anywhere between 5,000 employees and 200,000 employees ... or 1% of the workforce in the case…
  • 2014 Year In Review: Merchandise Executives Being Fired

    Kevin Hillstrom
    15 Dec 2014 | 8:10 pm
    Here's a question I received earlier this year.Question: My company performed a Merchandise Forensics evaluation of our business. We learned that customer productivity is not improving. Our CEO fired many members of our merchandising team as a result. Is it really the fault of the merchandising team when the business struggles, or is the marketing team failing to do their job? In other words, shouldn't the marketing team find customers who want to buy the merchandise we offer, at the price we offer it at?In 83% of the Merchandise Forensics projects I've conducted, there are serious flaws in…
 
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    TIBCO Spotfire's Trends and Outliers

  • How to Avoid Being a Victim of the Data Hoarder Trap

    Spotfire Blog Editor
    19 Dec 2014 | 6:35 am
    As the amount of data available to businesses continues to grow, it may be tempting to indiscriminately gather additional data in hopes that infusing more data into analytics will uncover additional insight. Furthermore, the cost of data storage continues to drop, making it easier for a company to become a “data hoarder,” storing everything without deciding what data is relevant. However, data storage does require resources for maintenance tasks like provisioning, and backing up and recovering data, according to a MIT Sloan Management Review blog post. “…hoarding data interferes with…
  • Data Analytics of Christmas Trees

    Spotfire Blogging Team
    18 Dec 2014 | 5:55 am
    There’s nothing quite like the warmth and festive radiance of a Christmas tree. It’s also a big business – there are about 350 million natural Christmas trees growing on farms in all 50 U.S. states, with more than 17 million trees harvested every year, according to the Washington Post. Of course, these figures only represent natural Christmas trees. When factoring in artificial Christmas trees, the numbers become even loftier. According to the National Christmas Tree Association, $2.35 billion worth of real and artificial trees were sold in the U.S. in 2013. Meanwhile, a Nielsen survey…
  • Boomers, Gen Xers to Spend More on Holiday Gifts

    Spotfire Blogging Team
    17 Dec 2014 | 6:42 am
    There are number of factors that go into consumer buying decisions – including price, usefulness, and positioning of the item in a store or on a website. And research trends indicate that in addition to defining their attitudes and experiences, the generation a consumer was born into plays a role in the individual’s buying behaviors, according to the National Retail Federation Foundation (NRFF). “Though individuals have distinct characteristics, researchers are continuing to identify common behaviors and attitudes within generational groups,” according to the NRFF’s report,…
  • Social Media to Entice Consumers to Buy this Holiday Season

    Spotfire Blogging Team
    16 Dec 2014 | 6:46 am
    This holiday season, marketers are launching holiday-specific social media campaigns. And these social media strategies are about more than just than engaging with customers – they’re designed to get consumers to buy. In the past, Internet marketers have set their sights on increasing engagement as well upping their follower counts during the holidays. This year, though, it’s all about the sales and e-commerce. Twitter and Facebook are testing “buy” buttons this holiday season so customers can make purchases right from their social media feeds. These new e-commerce tools will…
  • Positive Profit Prognosis: Lessons from Healthcare’s Big Data

    Spotfire Blogging Team
    15 Dec 2014 | 6:56 am
    Healthcare agencies aren’t gun shy when it comes to funding predictive analytics. According to a recent Fierce Health IT article, more than $1.9 billion has been invested as companies look for ways to reduce the cost of overtreatments and improve patient outcomes. But the reach of Big Data extends far beyond hospital walls — what can other industries learn from healthcare? Keeping Costs Down That’s the mandate of many healthcare analytics solutions, and with the industry on the hook for $192 billion in overspending and $35 billion in lack of care coordination, it’s no…
 
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    PolicyMap

  • PolicyMap’s 2014 Data Year in Review

    Elizabeth Nash
    19 Dec 2014 | 11:51 am
    Here at PolicyMap, the Data Team has had another very successful year. We’ve been working on a lot of new data and we’ve been focused on how to make PolicyMap more easy-to-use than ever. Here are some of our most exciting accomplishments this year. We completely overhauled of the look and feel of PolicyMap. We made each of our features more accessible and, frankly, more attractive to use. We reorganized our data menus, and we reconfigured our legend. And best of all, we combined all of our various types of data (points and layers) into one place, along with our blog posts. Just click on…
  • Challenges with Immigration Data

    Kristin Crandall
    17 Dec 2014 | 6:24 am
    Since President Obama announced his Executive Order on immigration on November 20th, immigration has been a hot topic in the news. Some are debating the constitutionality of the action, which directs the Department of Homeland Security (DHS) to expand programs that defer deportation for classes of undocumented immigrants. Others are busy trying to determine who qualifies under the order. Regardless of where you stand, the question of how to best fix a broken immigration system is proving one of the most important policy issues of the day. At PolicyMap, we regularly get inquiries from users…
  • New Public School Access and Equity Data

    Bernie Langer
    11 Dec 2014 | 9:03 am
    This summer, I went to the annual conference of the National Center for Education Statistics in Washington. The major topic of conversation at the conference was the Department of Education’s Civil Rights Data Collection (CRDC), which recently came out for the 2011-2012 school year, and they are currently collecting data for 2013-2014. The Department of Education calls the CRDC “wide-ranging”, which is an understatement. The dataset has data on public schools ranging from college prep (How many AP courses are offered? How many students take the SATs?) to discipline (How many students…
  • Mapping Access to Doctors

    Kristin Crandall
    5 Dec 2014 | 2:41 pm
    How far do you travel to get to a doctor? Depending on where you live, the answer to this question can vary greatly. If you reside in Texas, for example, it is possible that you may have to travel several counties over to get to the nearest doctor. In fact, as of 2012, more than 30 counties in Texas had not even one primary care physician! We can get a very clear picture of this issue by looking at data from Health Resources and Services Administration’s Area Health Resources File (AHRF), which we recently updated on PolicyMap with data from the 2013-2014 release. The map below shows just…
  • Where People Are Moving

    Bernie Langer
    5 Dec 2014 | 12:46 pm
    Economists say that one of the advantages the United States has over Europe is the ease of labor mobility. If you live in an area of high unemployment, you don’t need to get a visa or learn a new language to move to another state. Interstate migration is an interesting way to gauge the comparative economic health of areas within the United States. PolicyMap has county-to-county migration data from the IRS, which compares tax returns from one year to the next to count the number of people (and their aggregate income) that leave or move to a county in a given year. We just updated this to…
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    Revolutions

  • Because it's Friday: Not a spiral

    David Smith
    19 Dec 2014 | 11:52 am
    Regular readers of this blog know that I love optical illusions, and I recently found the most (literally!) mind-boggling one I've seen yet. This is not a spiral: (There are many similar illusions, but I was unable to find the source for this exact one. If you know who created it, let me know in the comments.)  But why do our brains have such difficulty with images like this? It turns out has a lot to do with angles and colors, as this nifty post at Carlos Scheidegger's Visualization blog demonstrates. Using interactive sliders, you can adjust the parameters of a similar illusion…
  • A list of awesome statistics resources in 2014

    David Smith
    19 Dec 2014 | 6:26 am
    Johns Hopkins Biostatistics Professor (and presenter of Data Analysis at Coursera) Jeff Leek has published his list of awesome things other people did in 2014. It's well worth following the links in his 38 entries, where you'll find a wealth of useful resources in teaching, statistics, data science, and data visualization. Many of the entries are related to R, including shout-outs to: the data wrangling, exploration, and analysis with R class at UBC; this paper on R Markdown and reproducible analysis; Hadley Wickham's R Packages; Hilary Parker's guide to writing R…
  • Revolution Analytics' 2015 R User Group Support Program is underway!

    Joseph Rickert
    18 Dec 2014 | 8:00 am
    by Joseph Rickert Revolution Analytics's 2015 R User Group Support Program (RevoRUGS) begins today. Last year we provided financial support to 51 groups worldwide. That works out to be about one third of the total number of R active user groups listed in our Local User Group Directory. R User Groups Supported by Revolution Analytics in 2014 (Download RevoRUGS_2014 to click on R user group locations.) This year we are aiming to double the number we support. To make it easier for new groups to get started we are increasing the amount of the stipend for Vector level groups from $100 to…
  • New leadership of the R Foundation

    David Smith
    17 Dec 2014 | 1:16 pm
    The R Foundation, the Austria-based non-profit founded in 2003 to oversee the R Project, recently held leadership elections and added some new members. The new R Foundation Board is:  Co-Presidents: Duncan Murdoch, Martyn PlummerSecretary General: Martin MächlerTreasurer: Kurt HornikMembers at large: John Chambers, Brian Ripley, Dirk Eddelbuettel These names are familiar to anyone working with R, as all have contributed tremendously to the project. It's impossible to single out any one contribution, but here's my attempt. Duncan Murdoch is responsible for the Windows…
  • Interactive 2D & 3D Plots with Plotly and ggplot2

    Joseph Rickert
    16 Dec 2014 | 8:00 am
    by Matt Sundquistco-founder of Plotly R, Plotly, and ggplot2 let you make, share, and collaborate on beautiful, interactive plots online. Let's see what we can do with the topographic data from Auckland's Maunga Whau Volcano that comes with R. Copy and paste this R code to make your first plot. The basic idea is: use ggplot2 code, add py$ggplotly() to call the Plotly API, and make an interactive, web-based plot for sharing and collaboration. install.packages"devtools" # so we can install from github library"devtools" install_github"ropensci/plotly" #…
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    iTrend Blog

  • Is Lyft Really Capitalizing on Uber’s PR Nightmare?

    Chandra Johnson-Greene
    4 Dec 2014 | 1:00 pm
    San Francisco-based rideshare company Lyft announced last week that it was experiencing its best week ever in terms of number of rides. In fact, it increased its app usage time by 71 percent and its daily sessions by 67 percent, according to an article on TechCrunch.com. While Lyft is giving credit for its recent success to the fun and comfortable atmosphere that it seeks to provide its passengers, there is much speculation that its rival Uber’s recent controversies, including SVP Emil Michael’s much-maligned suggestion that the company dig into the backgrounds of any journalists…
  • #Election2014: The issues, the outcome and most importantly, the analytics

    Annie M. Dance
    7 Nov 2014 | 4:18 pm
    There were more than 3.3 million #Election2014 -related Tweets on Election Day, with 1m+ coming 9pm-midnight ET as races were called. — Twitter Government (@gov) November 5, 2014 On Election Day most people suspected that Republicans were headed for a good night, instead they had a great night. Marijuana legalization movement declares Election Day victory The 2014 election was a successful one for marijuana legalization.  The federal government still classifies pot as an illegal drug, but so far has largely allowed the states to experiment with legalization, which has brought in millions…
  • Election, media and technology

    Annie M. Dance
    1 Nov 2014 | 2:43 pm
    How we view and utilize technology effects everything we do, whether it’s choosing news outlets to pay attention to, or deciding on who to vote for in an election. When it comes to getting news about politics and government, liberals and conservatives inhabit different worlds. Whether discussing politics online or with friends, both groups are more likely than others to interact with like-minded individuals, according to a Pew Research Center study. The study was part of a year-long effort to shed light on political polarization in America to see how people get information about…
  • WHO: Tuberculosis (TB) epidemic much worse than people think

    Annie M. Dance
    23 Oct 2014 | 2:36 pm
    TB is considered to be the world’s second most ruthless killer after HIV/AIDS. Hopes of eradicating it completely are experiencing a considerable setback: the World Health Organization (WHO) announced Wednesday that last year saw twice as many new cases appear than previously estimated.  The world’s preoccupation with the Ebola virus has eclipsed almost any attention to other health hazards. But the tuberculosis epidemic is now considered to be much more severe than before. TB is spread from person to person through the air. When people with lung TB cough, sneeze or spit, they propel the…
  • iTrend analytics may help understand Ebola

    Annie M. Dance
    18 Oct 2014 | 3:28 pm
    iTrend analytics may help understand Ebola The Ebola virus outbreak in West Africa has now claimed more than 4,000 lives. A recent BBC article, Ebola: Can big data analytics help contain its spread? says a growing number of data scientists agree that big data analytics may help to contain the virus. Big data analytics is about bringing together many different data sources and mining them to find patterns. In the digital age, tracking the movement of potentially infected people is a lot easier. iTrend’s innovative software shows real time data. A keyword search of Ebola for the past…
 
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    Analytics, Big Data, Social Media and Security

  • Ex-Hulu CEO Jason Kilar Unwraps YouTube Rival channel Vessel.com

    21 Dec 2014 | 5:50 am
    Ex-Hulu CEO Jason Kilar Unwraps YouTube Rival Vessel | Media - Advertising Ageadage.com · by Tim Peterson · December 17, 2014Vessel will launch early next year with mobile apps for Apple's iPad and iPhone.Almost two years after stepping down as Hulu's CEO, Jason Kilar is ready to open up about why he plans to take on YouTube with his new company Vessel."Video creators have used the internet exclusively for their distribution. They can become popular. They can generate a following. They can even create a brand. But so far, they haven't yet been able to build a great…
  • Google Is In Danger Of Letting Facebook Steal The Mobile Ad Market

    17 Dec 2014 | 10:21 pm
    Google Is In Danger Of Letting Facebook Steal The Mobile Ad Market  by SAM COLTGoogle is in danger of losing mobile advertising to Facebook, reports Amir Efrati at The InformationGoogle still does more than twice as much revenue as Facebook on mobile advertising overall, thanks to search. But when it comes to graphical and video ads on mobile devices, their positions are reversed: Facebook does three times as much revenue as Google there. Worse, Google's share of these kinds of ads is falling.Google's biggest problem is its inability to track ads across devices,…
  • Google Panda update during Google Penguin 3.0

    17 Dec 2014 | 5:54 am
    The Danger of Crossing Algorithms: Uncovering The Cloaked Panda Update During Penguin 3.0moz.com · by Glenn Gabe · November 12, 2014Penguin 3.0 was one of the most anticipated algorithm updates in recent years when it rolled out on October 17, 2014. Penguin hadn't run for over a year at that point, and there were many webmasters sitting in Penguin limbo waiting for recovery. They had cleaned up their link profiles, disavowed what they could, and were simply waiting for the next update or refresh. Unfortunately, Google was wrestling with the algo internally and over twelve…
  • Former SEC analyst wants to make corporate SEC filings easy to search and even beautiful

    17 Dec 2014 | 5:44 am
    This former SEC analyst wants to make corporate filings easy to search and even beautifulGigaOM · by Biz CarsonAt their best, SEC filings are troves of information that businessmen, reporters and retailers drool over. But in their current state as a long winded PDFs of financial and legal jargon, it’s hard to find the right file, let alone a nugget of information.Rankandfiled.com wants to change that.Maris Jensen, a former SEC analyst, spent the last eight months working to make the filings not only more accessible, but also easy to understand. The problem though…
  • The Netflix Tech Blog: Distributed Neural Networks with GPUs in the Amazon AWS cloud

    17 Dec 2014 | 5:20 am
     Distributed Neural Networks with GPUs in the Amazon AWS cloud by Alex Chen, Justin Basilico, and Xavier AmatriainAs we have described previously on this blog, at Netflix we are constantly innovating by looking for better ways to find the best movies and TV shows for our members. When a new algorithmic technique such as Deep Learning shows promising results in other domains (e.g. Image Recognition Neuro-imagingLanguage Models, and Speech Recognition), it should not come as a surprise that we would try to figure out how to apply such techniques to…
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